Privacy Policy
Your privacy and the security of your digital legacy are fundamental to our mission. This policy explains how we collect, use, and protect your information.
Last updated: August 14, 2025
Information We Collect and Purpose Specification
In compliance with the Personal Data Protection Act (PDPA) of Singapore, we collect personal data for specific, legitimate purposes related to our digital legacy services. The information we collect includes:
- Personal identification information (name, email address, phone number)
- Account credentials and authentication information
- Digital content you choose to store (messages, files, photos, videos, including sensitive posthumous communications)
- Payment information for service subscriptions
- Communication preferences and delivery schedules
- Beneficiary and guardian contact information
How We Use Your Information
We use the information we collect to:
- Provide and maintain our digital legacy services
- Process transactions and send related information
- Deliver scheduled messages and time capsule content
- Send you technical notices, updates, and support communications
- Respond to your comments, questions, and customer service requests
- Monitor and analyze trends and usage patterns
- Detect, investigate, and prevent fraudulent transactions
Information Sharing and Disclosure
We adhere to strict data protection principles and do not sell, trade, or commercialize your personal information. We may share your personal data only in the following carefully controlled circumstances:
- With your consent: When you explicitly authorize us to share information
- Service delivery: To deliver your messages and digital content to designated recipients
- Legal compliance: When required by law or to protect our rights and users
- Emergency situations: To protect the safety of our users or the public
Data Security
We implement industry-standard security measures to protect your information, including:
- End-to-end encryption for sensitive data
- Secure cloud storage with multiple backups
- Regular security audits and penetration testing
- Multi-factor authentication for account access
- Staff training on data protection best practices
Your Rights and Choices
You have the right to:
- Access, update, or delete your personal information
- Opt out of marketing communications
- Request data portability for your digital content
- Withdraw consent for data processing where applicable
- File complaints with relevant data protection authorities
Data Retention
We retain your information for as long as your account is active or as needed to provide services. For digital legacy content, we maintain data according to your specified delivery schedules and retention preferences, which may extend beyond account closure.
International Data Transfers
Your information may be transferred to and processed in countries other than Singapore. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.
Posthumous Data Management
AfterLight recognizes the unique and sensitive nature of posthumous digital legacy services. We have implemented specialized protocols for managing user data after an account holder's passing:
- Verified Deceased Status: We require legal documentation to confirm a user's passing before activating posthumous delivery mechanisms.
- Beneficiary Rights: Designated beneficiaries have controlled access to specified digital content, subject to the original user's explicit instructions.
- Data Inheritance Protocol: Digital assets and messages will be processed according to the user's predefined delivery instructions, respecting privacy and consent.
- Permanent Archival Opt-out: Users can specify complete data deletion upon confirmed passing.
- Legal Compliance: All posthumous data management adheres to Singapore's legal frameworks for digital inheritance and privacy.
We treat posthumous data with the highest level of respect, dignity, and legal compliance, understanding the profound personal significance of these digital legacies.
Changes to This Privacy Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Significant changes affecting data processing or posthumous management will require explicit user consent.
Contact Us
If you have any questions about this Privacy Policy, please contact us at: